名人觀點

Celebrity Quote

專家解說

Expert Commentary¯

Marketing refers to all activities that lead to getting the products into the hands of the consumers.

This includes market surveys, competition analyses, consumer surveys, product planning, advertising public relation, access management, pricing, customer service, promotion, etc.

While sales is the last part of all the marketing work which is to pursue the consumer or buyer business.

And Sales is just one part of Marketing.

Commerce and Operation Innovative Research Institution

Foundation of Commerce Development Research Institution,2019

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本系

沿革

Department History

• 2000年，本校設立會計系，為本系前身。
• 2004年，轉型為會計資訊系，以配合電腦科技普及與企業經營的資訊化發展。
• 2013年，轉型為行銷與流通管理系，以結合慈濟靜思文化(靜思書軒)的門市與流通業務所提供的實習場域，並因應東部地區無毒農業、休閒產業之行銷流通人才需求。
• In 2000, the school established the Accounting Department which was the predecessor of our department.
•  In 2004, it was transformed into the Accounting and Information Technology Department, in order to cooperate with the popularization and development of information technology in business operations.
• In 2013, the department of Marketing and Distribution Management Department is reconstructed in line to combine the practice field provided by Tzu Chi’s JingSi Culture (JingSi Bookstore) store and distribution business and also in respond to the demand for marketing and distribution business talents in the non-toxic agriculture and leisure industries in the Eastern Taiwan.

評鑑

佳績

Evaluation Performance

• 2002年，全國技專院校評鑑，本系榮獲商業類評鑑成績一等之佳績。
• 2010年，本系再度榮獲教育部全國技專院校評鑑商業類評鑑成績一等。
• In the evaluation of National Technology Technical College 2002, our department won first-class results in the evaluation of the business criteria.
• In 2010, our department again won first-class results in the evaluation of business that is qualified by the Ministry of Education.

教育

目標

Cultivation Target

• 培育具人文素養與重視職場倫理之商管人才
• 培育具創意思考能力之商管人才
• 培育具團隊合作精神之商管人才
• 培育具跨文化視野之商管人才
• Cultivate talents with humanistic literacy and work-space ethics
• Cultivate talents with creative thinking way
• Cultivate talents with teamwork spirit
• Cultivate talents with cross-field vision

核心

能力

Core Ability

• 行銷企劃與市場分析能力
• 流通管理與零售服務能力
• 數位整合行銷與應用能力
• 商管財經知識與應用能力
• 社會創新與永續經營理念
• Marketing Planning and Market Analysis
• Distribution Management and Retail Service
• Digital Integration Marketing and Application
• Business Management with Financial Knowledge and Application
• Social Innovation and Sustainable Business Philosophy

教學

設備

Teaching Equipment

• 智慧商務情境教室Smart Business Situation Classroom
• 提供學生專題討論使用。For the use for discussions of study topics 
  
  　
• 行銷流通實習教室(知足咖啡館)

Marketing Distribution Classroom Practice
外場行銷體驗實習場域，建置高規專業餐飲與服務設備。

Equipment built to outfield marketing experience practice with high-standard professional catering and service

　

• MICE國際會展教學教室(知足二館藝文空間)
  外場行銷體驗實習場域，建置高規專業餐飲與服務設備。
  
  　
• 個案教學研討室
• Project Discussion Room
  以翻轉教育理論設計的個案討論環境。A discussion environment designed with flipped education theory.
  
  　
• 國際商務教室
• International Business Classroom
  提供安靜舒適研習空間。 Provides a quiet and cozy study environment.
  
  　
• 簡報與溝通教室
• Presentation and Communication Classroom
  具備簡報投影等相關影音設備。Equipped with the presentation projections and other related audio-visual equipment.
  　
  　
• 智慧商店 Smart Store
  建置虛擬情境，讓學生提早適應無人商店的概念。

To build up a virtual environment so that students can adapt the concept of unmanned stores earlier.