大一 Freshmen

大二Sophomore

大三Junior

大四Senior

||特色A-數位行銷

Characteristic A- Digital Marketing

||行銷管理Marketing Management 

本系最佳入門課程，藉由此課程了解行銷管理在現代社會運作的重要性。 課程以理論與實務並重，將現實企業所遭遇的管理議題，以個案討論方式激發學生的學習興趣、思考及應用分析。

This is the best introductory course for understanding the importance of marketing management in modern society. This course emphasizes both theory and practice and uses case discussions to stimulate students’ interest in learning, thinking and application analysis of real issues encountered by the companies.

||綠色企業行銷ECO Business Marketing

綠色行銷以環境友善價值觀為導向，生產製造綠色產品，以滿足消費者需求所做的行銷活動。本課程安排學生進行綠色行銷觀察、體驗學習及服務，設計綠色創意方案，符合。

ECO marketing is guided by the values of environmental friendliness and manufactures eco products to meet the needs of consumers. This course arranges for students to conduct ECO marketing observation, experiential learning service, and design innovative eco projects.

||網路行銷 / 虛擬商店實務Online Marketing/Virtual Store Purchase 

「全民網路時代」到來，根基於傳播心理學的「網路行銷」與「社群經營」逐漸成為顯學，如何找到對的受眾、銷售對的東西，更是最重要的即戰力。

With the arrival of the “Internet Era”, “Online Marketing” and “Community Management” based on communication have gradually become prominent. How to find the correct audience and selling them the right things is the most important.

||自媒體傳播 Self-Media Communication

創新課程Innovative Course

||計算機概論 Introduction of Computers 

內容涵蓋電腦/手機多種有用的軟體APP使用技巧，讓您在大學四年與日後進修工作都具備足夠的資訊競爭力。

This course includes a variety of useful software skills for computers and mobile phones. This enables you to have enough information technology competitiveness in the four years of university and future study-work.

||行銷網頁視覺設計(I)Marketing Website Vision Design(I) 

網頁的美感是網路行銷的基本功，課程包含網頁設計常用Adobe系列軟體與技術。

The beauty sense of website is the basic skill of online marketing, this course including the common website design software and skill of Adobe series

||行銷網頁視覺設計(II)Marketing Website Vision Design(II)

進一步學習HTML5、CSS3、D3技術，藉由這些技術讓網頁更具現代感與互動性，網頁作品將更勝人一籌。

Further study HTML5,CSS3,D3 technology and make the website more modern and interactive with the technologies so that the website produced is better than others.

||AI智慧行銷Artificial Inteligence Marketing

人工智慧在行銷有無窮盡的應用，精準行銷可以節省大量費用並更具效果。本課程帶領學生認識AI的發展、最新AI技術、以及在行銷可能的應用探討。

AI has endless application in marketing, precision marketing can save a lot of money and be more effective. This course will lead students to know about the development of AI, latest AI technology and discuss the  possible application in marketing.

||資料處理Data Processing  

資料處理能力是現代商業運作的基礎，本課程翻新Excel (與Libre Calc)學習方式，結合Ragic的應用，讓學生具備大量資料管理的能力。

Data processing skill is the basis of modern business operation. This course renovates the learning method of Excel(with Libre Calc), combining the application of Ragic so that students have the ability to manage a large amount of data processing.

||市場調查與分析(I) (II)Marketing Survey and Analysis (I)(II)

熱門課程Popular Course

||消費者行為Consumer Behavior

熱門課程Popular Course

||商業情報分析 / 大數據分析Business Information ANalysis/Big Data Analysis

藉由電子商務普及之故，消費行為大量存在於資料庫當中，藉由各種資料採礦工具，學生可以感受大數據背後代表的意義。

Due to the popularity of e-commerce, a large number of consumer behaviors are saved in the database. By using data mining tools, students can feel the meaning behind big data.

||管理數學 Management Mathematics 

熱門課程Popular Course

||電子商務程式設計E-Commerce Programming

本課程藉由實際案例讓學生感受資料庫與程式的互動方式，藉此了解電子商務的技術的根本運作原理。

The courses uses the actual cases to allow students to experience of database and programming by knowing the fundamental operating principle of e-commerce technology

||品牌行銷與通路策略Brand Marketing and Acess Strategy

創新課程Innovative Course

||整合行銷傳播Integration Marketing Communication

創新課程Innovative Course

||特色B-創業/商展

Characteristic B- Entrepreneurship/Trade Show

||會計實務Accounting

建立學生對財務會計的基本概念，了解帳務處理之過程，具備基本的閱報財報能力。Build up the students’ basic concept of financial, understanding the process of accounting and the basic finance newspaper reading skills

||國際商務英文(I)InTernational Business English(I)

創新課程Innovative Course

||商圈研究與展店策略Business Research and Store Strategy

創新課程Innovative Course

||AI智慧商流AI Business

創新課程Innovative Course

||產業經濟學Economy

熱門課程Popular Course

||預算管理與內部控制Budget Management and Internal Control

熱門課程Popular Course

||存貨管理與成本分析Storage Management and Cost Analysis

熱門課程Popular Course

||商展企劃與實務Exhibition Planning and Practice

創新課程Innovative Course

||流通管理Circulation Management

熱門課程Popular Course

||國際貿易實務International Business

熱門課程Popular Course

||國際金融與匯兌International Finance and Exchange

熱門課程Popular Course

||顧客關係與服務管理Customer Relationship and Service Management

所有行銷行為都將與顧客產生聯繫，顧客服務關係的管理必須

All marketing action will connect with the customers thus the management of relationship with customer is needed

||行銷研究Marketing Research

熱門課程Popular Course

||採購實務Procurement Practices

熱門課程Popular Course

||特色C-創意/設計

Characteristic C- Creative/Design

||當代管理實務Contemporary Management

熱門課程Popular Course

||商業簡報設計與表達Business Powerpoint Design and Design

熱門課程Popular Course

||跨領域專題(I) (II)Cross-Field Project (I)(II) 

熱門課程 Popular Course

||創新與創業管理Innovation and Entrepreneurship Management

創新課程Innovative Course

||金融理財資訊網Financial Planning Information Network

熱門課程Popular Course

||創意與設計思考

創新課程Innovative Course

||職場跨領域應用(院必修)Workplace Cross-field Application(Compulsory)

熱門課程Popular Course

||機構實習Internship

熱門課程Popular Course